Privacy Policy
Last updated: 4 March 2026
1. Who We Are
Archway Wellness Centre operates from 539 Holloway Road, Archway, London N19 4BT. We provide reformer pilates, physiotherapy, massage therapy, personal training, barre, yoga, and zumba classes. For any privacy-related queries, contact us at info@archwaywellnesscentre.com.
2. What Data We Collect
We may collect the following personal data:
- Contact information — name, email address, phone number (when you submit our contact form or book an appointment)
- Booking information — appointment details, service preferences, health questionnaire responses (collected via our booking platforms)
- Usage data — pages visited, time spent on site, device type, browser, approximate location (collected automatically via analytics tools)
- Marketing data — how you arrived at our site, which ads you interacted with, conversion actions
3. How We Use Your Data
We use your personal data to:
- Process and manage your bookings and appointments
- Respond to your enquiries via our contact form
- Send appointment confirmations and reminders
- Improve our website and services based on usage patterns
- Measure the effectiveness of our advertising campaigns
- Comply with legal obligations
Our legal basis for processing is either your consent, the performance of a contract (booking services), or our legitimate interest in improving our services and marketing.
4. Third-Party Services
We use the following third-party services that may process your data:
Analytics & Tracking
- Google Analytics (GA4) — measures website traffic and user behaviour. Data is anonymised and processed by Google. Google Privacy Policy
- Meta Pixel (Facebook) — tracks conversions from our Facebook and Instagram advertising. Meta Privacy Policy
- Google Ads — measures conversions from our Google advertising campaigns. Google Privacy Policy
- Microsoft Clarity — provides heatmaps and session recordings to help us understand how visitors use our site. Personal data is masked. Microsoft Privacy Statement
Booking Platforms
- Acuity Scheduling — manages individual appointment bookings for physiotherapy, massage therapy, and personal training. Squarespace Privacy Policy
- TeamUp — manages class bookings and memberships for reformer pilates, barre, yoga, and zumba. TeamUp Privacy Policy
Communications
- Resend — delivers email confirmations when you submit our contact form. Resend Privacy Policy
Automation & Data Processing
- GymGlitch — acts as a data processor on our behalf to manage automations, customer communications, and operational workflows related to our services.
5. Cookies
Our website uses cookies and similar technologies:
- Essential cookies — required for the website to function (session management)
- Analytics cookies — Google Analytics cookies (_ga, _ga_*) to understand site usage
- Advertising cookies — Meta Pixel (_fbp, _fbc) and Google Ads (GCLID) cookies to measure ad effectiveness
- Session recording — Microsoft Clarity cookies (_clck, _clsk) for usability analysis
You can manage cookie preferences through your browser settings. Disabling certain cookies may affect your experience on our website.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Contact form submissions are retained for up to 12 months. Booking data is retained in accordance with our booking platform providers' policies. Analytics data is retained for up to 14 months.
7. Your Rights
Under UK GDPR, you have the right to:
- Access — request a copy of the personal data we hold about you
- Rectification — request correction of inaccurate data
- Erasure — request deletion of your data ("right to be forgotten")
- Restrict processing — request that we limit how we use your data
- Data portability — request your data in a structured, machine-readable format
- Object — object to processing based on legitimate interests or direct marketing
- Withdraw consent — where processing is based on consent, withdraw it at any time
To exercise any of these rights, contact us at info@archwaywellnesscentre.com. We will respond within 30 days.
8. Data Security
We take appropriate technical and organisational measures to protect your personal data. Our website uses HTTPS encryption. Access to personal data is restricted to authorised personnel only. However, no method of transmission over the internet is 100% secure.
9. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
10. Contact & Complaints
If you have any questions about this privacy policy or wish to make a complaint, please contact us at info@archwaywellnesscentre.com.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.